With the end of the year approaching like a runaway freight train, a lot of us are scrambling to schedule our end of year physicals with our primary care physicians. If you are like us, you are most likely dreading it. Blood work on an empty stomach, ice cold EKG monitors on your naked chest, […]
Get Your Check Up! (And Examine Your Marketing Plan Too) Read More »
How to Write a Single Minded Proposition (SMP) You must be smart, you must be disciplined, and you must take your time. In our backgrounds in the large agency world, SMP’s were often crafted with tons of market research behind them. For example, if a laundry detergent was our product – and once upon a
Single Minded Propositions (Part 2 of 2) Read More »
In advertising and marketing some ideas are so good, so smart and effective that they are just as relevant today as they were 50 years ago. No we are not talking about an actual ad or tag line here, but rather the idea of the Single Minded Proposition (SMP) or the Unique Selling Point/Proposition. Rosser
Single Minded Propositions (Part 1 of 2) Read More »
A good Creative Brief is both creative and brief. Brief in that it is a succinctly and skillfully written document typically limited to one to two pages. Creative, and at its best, a source of artistic inspiration. A Creative Brief is often referred to as the wisdom and thinking of what the marketing is trying
The Creative Brief Read More »
Creating a fully developed marketing plan is critically important for your business. The very best marketing plans have a long term strategy that are comprised of many short and mid-range goals. Ideally, a solid plan will have short term goals and complimentary tactics, mid-range goals and complimentary tactics, and yes, you guessed it, long term
The Best Marketing Plans are a Marathon… Not a Sprint. Read More »
We do a lot of investigating and contemplating BEFORE we begin working with a new client. By doing so, we believe we are living our motto of “Work Smarter, Not Harder.”
The Work Before the Creative Work Begins. Read More »
Players take turns loading the camel with straws (actually wooden sticks) and try not to be the one to add the straw that breaks the camel’s back. The camel is in two pieces, on wheels, and held together with a rubber band. He will eventually collapse under the weight of the wooden sticks and the player’s straw that causes the collapse loses.
New Content is to GoogleBots like Marbles are to Hungry Hippos… YUMMY.
There’s nothing better to satisfy the appetite of GoogleBots than to feed them new marbles errrrrr… content. AND the perfect delivery system for fresh content is a blog.
While it’s important to have a list of goals for your business, it’s equally important to be honest about what is currently so, and frank about changes that need to be made. Oftentimes, simply acknowledging obstacles can be a great foundation for an improved business strategy. Turning obstacles into Marketing Strategies is nothing new, but
