Marketing

Messaging. Reinvention. And Refrain from Saying Stupid Things.

Messaging. Reinvention. And Refrain from Saying Stupid Things. If we say…These are incredibly challenging times for everyone. You may say… Thanks Captain Obvious. Or, No sh#$ Sherlock. As professional writers and marketers, we live and breathe the importance of tone, and precise well thought out content in crafting messaging. Our knowledge and experience in crafting […]

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Hands using post it paper note to memo or share ideas.

The Creative Brief

A good Creative Brief is both creative and brief. Brief in that it is a succinctly and skillfully written document typically limited to one to two pages. Creative, and at its best, a source of artistic inspiration. A Creative Brief is often referred to as the wisdom and thinking of what the marketing is trying

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Marathon, starting line, shallow depth of field

The Best Marketing Plans are a Marathon… Not a Sprint.

Creating a fully developed marketing plan is critically important for your business. The very best marketing plans have a long term strategy that are comprised of many short and mid-range goals. Ideally, a solid plan will have short term goals and complimentary tactics, mid-range goals and complimentary tactics, and yes, you guessed it, long term

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Front view of Odyssey Aviation Building

Odyssey Aviation

About Odyssey Aviation is a network of privately owned Fixed Base Operations (FBO) and Ground Handling Stations serving the world’s private aviation community throughout the Bahamas and the United States. Odyssey Aviation views themselves as a partner in the private flight experience with a focus on safety, security and customer service excellence. The Story We needed to

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